Choose to be Different.
While others prioritize quantity over quality, you have a choice.
While so many in the industry choose to prioritize quantity over quality, you have a choice.
02
Proposal
If we're a good fit, this is the point where we create a detailed, custom proposal that's tailored to your specific goals, budget, and what's needed for you to make a splash. The proposal is sent as a link that you can review at your convenience.
And if we're not a good fit? No hard feelings.
Storytelling with an authentic brand lets you connect with your audience on an emotional level.
It doesn't get more quality than that.
03
Analysis
If you accept our proposal, we dive right into our Analysis Phase—calls, questionnaires, interviews—everything it takes to get to know you inside and out. This is the only way we can create a truly AUTHENTIC brand. Then we conduct a thorough market analysis so we know how to position your brand to stand out.
04
Definition
This is where the fun starts—using the information gathered during artist analysis and market analysis, we use listener data and psychographics to determine your Audience DNA and Fan Persona Profile.
Marketing to everybody is the same thing as marketing to nobody.
05
Science
Using principles of behavioral science and consumer psychology, we strategically craft your one-of-a-kind Brand Strategy, Brand Identity, and Brand Application. This is the secret sauce that differentiates you from other artists in your market and creates an emotional connection between you and your fans.
06
Presentation
As we're finishing up on our end, we schedule a concept review via screenshare, walking you through our thought process step-by-step. We'll note what you like and dislike, and make all the necessary revisions to make sure that you're happy with your new brand identity.
07
Application
Arguably the most important phase of the artist branding process. We take it a step further and help all clients integrate their new brand into every facet of their operations — imagery guidelines, video guidelines, content strategy, social profiles, DSP profiles, website, merch, live shows, fan engagement—all of it.
Ways that we
can help you
stand out
There are millions of other artists out there trying to achieve the same thing that you're trying to achieve, which makes defining your identity and your target audience that much more crucial.
Our musician branding process goes further than a logo and colors – we use consumer psychology and fan profiling to define your target fanbase, create your brand identity, and then integrate everything into a comprehensive brand application strategy that makes people actually remember you, and more importantly, remember your music.
A real website is the only option that provides you with complete control over the design, functionality, and data that you're entitled to as an independent artist making a name for yourself in the music industry.
And the best part? We don't lock you into some monthly website management plan. Our sites are built on user-friendly platforms so that clients can manage their sites themselves.
We'll even show you a few tricks along the way.
You know you need the content — we know you hate doing it. Content for musicians is needed now more than ever. But how do you make sure that it emotionally connects with your fans?
Whether the video is shot by you, us, or your weird friend, we strategize it and integrate it into a brand-aligned content marketing strategy designed to resonate with your target fanbase.
So what's next after you have your shiny new artist brand? Whether we develop it, you develop it, or somebody else develops it, the last thing you want to do is let it sit there.
Brand management is like having a personal coach, strategist, and hype team all rolled into one. We don't just maintain your image—we evolve it, ensuring every audience touchpoint screams YOU. From aligning visuals and messaging to leveraging psychology-driven strategies, we keep your brand sharp, relevant, and impossible to forget.
There are millions of other artists out there trying to achieve the same thing that you're trying to achieve, which makes defining your identity and your target audience that much more crucial.
Our musician branding process goes further than a logo and colors – we use consumer psychology and fan profiling to define your target fanbase, create your brand identity, and then integrate everything into a comprehensive brand application strategy that makes people actually remember you, and more importantly, remember your music.
A real website is the only option that provides you with complete control over the design, functionality, and data that you're entitled to as an independent artist making a name for yourself in the music industry.
And the best part? We don't lock you into some monthly website management plan. Our sites are built on user-friendly platforms so that clients can manage their sites themselves.
We'll even show you a few tricks along the way.
You know you need the content — we know you hate doing it. Content for musicians is one of those necessary evils these days. But do you just throw sh*t at a wall and see what sticks?
Simply making content for the sake of making content will leave you burnt out and frustrated at the results. We're here to make sure that your content is brand-aligned i.e. it's a reflection of you as an artist and it actually connects with your target fanbase.
Are you wondering what to do with your shiny new artist brand? Or maybe how to grow your current artist brand? Whether we develop it, you develop it, or somebody else develops it, the last thing you want to do is let it sit there.
Brand management is like having a personal coach, strategist, and hype team all rolled into one. We don't just maintain your image—we evolve it over time, ensuring every audience touchpoint screams YOU. From aligning visuals and messaging to leveraging psychology-driven strategies, we keep your brand sharp, relevant, and impossible to forget.
Pay on your terms
A big part of our commitment to Sustainability for Musicians is the use of Milestone Invoicing. Before we start a project, we establish project milestones that align with your budget and timeline—not our billing schedule.
What this means is that after the project begins, you're only invoiced for work completed as that work is completed. This splits each project up into chunks and makes your project more affordable and more manageable, which helps all of us at the end of the day.
Your music is the heart of your brand.
Everything else makes sure people actually pay attention to it.
This isn’t about making things look “nice”—it’s about building an identity that creates real connections, opens doors, and keeps fans engaged for the long haul.
A strong brand means you’re not just another name on a playlist—you’re an artist people remember.
1. Brand Strategy - Who You Are & Who You're For
Before building what everybody sees, we build the foundation. This is where we define what makes you unique and how to attract the right fans—because trying to appeal to everyone is a guaranteed way to connect with no one.
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Audience DNA & Fan Persona Profile - Who your ideal fans are, what they care about, and how they interact with artists like you.
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Brand Positioning & Differentiation - What makes you stand out in an oversaturated industry?
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Brand Story & Messaging - The story behind your music and how to communicate it across platforms.
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Competitive & Scene Analysis - Understanding your genre, subculture, and where you can carve out your own space.
Bonus: Social & Streaming Behavior Insights - How your target audience actually discovers and engages with new music.
2. Brand Identity - How You Look & Sound
Your brand identity should feel as authentic as your music. We create an adaptable system that evolves with you, not one that locks you into a single aesthetic.
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Visual Identity System - Custom logo suite, color palette, typography, and a flexible design system for all your brand needs.
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Verbal Identity & Brand Voice - The words, tone, and messaging that make your brand memorable.
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Visual & Aesthetic Direction - A creative framework for everything from album artwork to social content.
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Brand Guidelines & Application Plan - Not just "rules," but a guide to help you use your brand effectively.
Bonus: Brand Personality Matrix - So you never have to guess what "feels on brand" again.
3. Brand Action Plan - Where it Lives & Grows
A brand only works if you know how to use it. We make sure your identity translates across every platform and live experience in which you interact with your audience.
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Web Design & Experience - A professional, artist-first site that works as your central hub (because link-in-bios arent enough).
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Content & Visual Strategy - A framework for how your brand shows up across social media, video content, and DSPs.
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Merch & Physical Branding - Custom merch direction & physical concepts that go beyond the standard band tee.
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Live & Tour Branding - Consistent and scalable visuals across posters, tour assets, on-stage visuals, and promo materials.
Bonus: EPK Design - So you can pitch yourself professionally and land bigger opportunities.
01
Discovery
Our process begins with a discovery call, on which we take the time to get to know you and your goals while also giving you the opportunity to get to know us. Our intent is to ensure that we're the perfect fit to help you stand out as a memorable, one-of-a-kind, AUTHENTIC brand.
So what's
your excuse this time?
So what's your excuse this time?
Paying on your terms
A big part of our commitment to Sustainability for Musicians is the use of Milestone Invoicing. Before we start a project, we establish project milestones that align with your budget and timeline—not our billing schedule. What this means is that after the project begins, you're only invoiced for work completed as that work is completed. This splits each project up into chunks and makes your project more affordable and more manageable, which helps all of us at the end of the day.