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Arts Fishing Club
Services
Verbal Identity
Brand Strategy
Project Overview
Genre:
Folk-Rock, Indie, Americana
Challenges:
A significant challenge is ensuring that their brand story extends beyond the success of their hit "Tupelo Honey," aligning with their long-term goals and core values. Engaging a target audience of 25-34-year-old creatives who value authenticity and adventure requires a brand voice that is warm, honest, and conversational, balancing playful humor with emotional sincerity. Differentiating themselves in a saturated indie/folk-rock scene involves highlighting their unique blend of high-energy performances and heartfelt songwriting. Maintaining consistency across all brand touchpoints, from aesthetic visuals to merchandise that supports the full brand story, is crucial to reflect the band's approachable and adventurous personality. Additionally, translating their mission to create music that captures the spirit of the Midwest into engaging digital content is essential for building a robust online presence.
Objective:
Build a cohesive brand story and verbal identity rooted in the raw energy of the band's live performances while transitioning the brand beyond the success of "Tupelo Honey" to reflect long-term goals and core values.
