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Bouncehaus
Services
Artist Naming
Brand Identity
Merchandising
Video
Brand Strategy
Project Overview
Genre:
EDM, House, Dance-Pop
Challenges:
The EDM scene is saturated, making it difficult to stand out from countless similar party brands. Creating a unique, recognizable identity without relying on overused club aesthetics is a challenge. Engaging a demographic that values spontaneity means the brand must remain exciting and fresh without becoming gimmicky. Maintaining consistency across visuals, messaging, and experiences while embracing a playful, high-energy personality requires careful balance. Translating the intensity of live events into compelling digital content is a challenge, as energy-driven music doesn’t always translate well online. Finally, sustaining long-term relevance in a scene where trends shift rapidly requires adaptability without losing brand cohesion.
Objective:
Create a playful, vibrant brand identity tailored to college EDM scenes, standing out with whimsical aesthetics and a distinctive personality in competitive nightlife markets.
