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manje!
Services
Brand Identity
Web Design
Merchandising
Marketing Strategy
Creative Direction
Project Overview
Genre:
Alternative Hip-Hop
Challenges:
manje! embodies a grounded, thoughtful approach to alternative hip hop, targeting socially aware listeners aged 18-34 who value authenticity and sustainability. The challenge lies in distinguishing manje! within a genre often dominated by performative branding, by emphasizing sincerity and substance. Engaging an audience that prioritizes ethical consumption and meaningful content requires a brand voice that's honest, reflective, and conversational. Differentiating manje! involves crafting a visual identity that incorporates organic shapes and subtle references to nature and community, aligning with the artist's core values of authenticity and sustainability. Maintaining consistency across all platforms, from a clean, story-forward website to sustainable merchandise, is essential to reflect the brand's intentional and approachable personality. Additionally, translating the artist's mission of building an ecosystem of authentic support into engaging digital content is crucial for fostering a genuine connection with the audience.
Objective:
Rebuild the artist’s brand identity to reflect authenticity and DIY sustainability while supporting new music releases and fostering genuine fan connections with a multi-channel approach.
