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Sheila Sunrise
Services
Artist Naming
Brand Identity
Video
Brand Strategy
Merchandising
Project Overview
Genre:
EDM, House, Tropical Dance
Challenges:
Establishing a unique identity in a male-dominated industry requires overcoming gender biases and stereotypes that often undermine female DJs' credibility. Differentiating Sheila Sunrise involves crafting a visual identity that contrasts with the often harsh aesthetics of club culture, offering a softer, sun-kissed alternative. Maintaining consistency across all platforms, from retro-inspired logos to merchandise like beachwear and accessories, is essential to reflect the brand's playful and approachable personality. Additionally, translating the high-energy, inclusive festival experience into engaging digital content is crucial for building a robust online presence.
Objective:
Develop a radiant, scalable brand identity that reflects Australian beach culture, female empowerment, and the vibrant energy of club and festival life.
