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Whipprr
Services
Artist Naming
Brand Identity
Video
Brand Strategy
Merchandising
Project Overview
Genre:
Alternative Hip Hop, Party Rap
Challenges:
A significant challenge is authentically blending regional pride with the dynamic nature of party rap, ensuring that the music resonates with the local bar and house party scenes. Engaging a demographic that values fun, camaraderie, and authenticity requires a brand voice that's both playful and genuine. Differentiating Whipprr in a saturated market involves leveraging underrepresented Midwest grit within the alt-hip hop space. Maintaining a cohesive visual identity, from retro-inspired logos to merchandise like jerseys and koozies, is essential to reflect the brand's playful and approachable personality. Additionally, translating the energetic live performance experience into engaging digital content is crucial for building a robust online presence.
Objective:
Build a brand identity that fuses Midwest charm with party-driven alt-hip hop, using humor and relatable storytelling to engage a sports-loving, college-town demographic.
